What to know when starting a Business

Entrepreneurship has been highlighted as the backbone of America. It is what creates the jobs and empowers us to chase our dreams. To the minority community it is also pushed as a way for freedom from the cycles of daily routine or oversight from a manager. What they don't tell you is how to do It!

This post is meant to give you some of the things to consider when starting but are not to be taken as the only way to successful entrepreneurship. Just a sustainable and less stressful way.

All businesses need to solve a need. If you are providing a service, it needs to be more beneficial to go to you than do it myself or choose a competitor. If it is a good, it should either be more accessible than its alternatives or higher value than similar products. And just like beauty, value is in the eye of the beholder.

A good business will do things efficiently. In what you are providing, is there a way to do it at an efficient level?  This is required for it to be seen as profitable. That means you want to get out, more than you put in.

If you believe that you have the best thing on the market, can make it at a more efficient price than what's available, and the value will be apparent than you may have something!

You may be ready for business if you are motivated. Assuming that you are because you are reading this and made it this far, the next thing is going to be time. You will need a reasonable amount of time to allocate to this passion project. Start it as a hobby or talk through it with some trusted associates. There may be somethings to consider in your plans.

Entrepreneurship works best if you are willing to put yourself out there, but it isn't required at this stage. What is your end goal with this? Are you looking to change your financial situation, create a pass down for your family and friends, or passionate about your craft and looking to share it?

The answers to those questions will get you to a point of knowing what you want to do, how you are planning on doing it, and why it matters.

Look for a business coach who has experience working with businesses similar to yours in size and industry. Since this is a startup, go to an incubator that works with small business regularly. Ensure they value what you value and start the conversation. They should understand the challenges you face and be able to relate to your situation as an aspiring business owner.

The right coach will have good listening skills and ask thoughtful questions that help you gain clarity. They should be able to challenge you appropriately while also providing support and encouragement when you need it. Remember, no one is requiring you to do this, so no one owes you anything. You have to want it.

Also consider their coaching style and whether it matches how you learn and respond to feedback. Some people work better with direct, straightforward coaches, while others prefer a more collaborative approach. A skilled business coach can help you identify what coaching style might work best for your personality and goals.

Michigan's diverse business community has created demand for specialized coaching services, particularly in sales and customer relationship management. Many local businesses benefit from coaching that helps them adapt to changing customer expectations and market conditions.

Great startup coaching is rooted in genuine connection—not pushy sales tactics. Founders thrive when they tune into the values of their community and earn trust through consistent, high-quality service. The best coaches offer meaningful guidance without spoon-feeding every answer, helping you grow through insight, not dependency.

The most impactful startup coaches combine timeless business wisdom with up-to-date tools for customer connection. They empower founders to weave their passion and purpose into a strategic framework—building ventures that grow sustainably and make a meaningful mark on both the market and the community.

Ready to explore how business coaching could help you achieve your goals? Grayson Accounting Service offers coaching and consulting services designed to help small business owners feel more confident and organized while building sustainable success. Call (269) 220-2081 to discuss your business development needs.